Our history is our mission

How it all began – An idea from the farm

In 1994, German farmer Hubert Loick invented Playmais, an innovative and natural crafting toy made from corn. His favorite snack was peanut crisps, and that's exactly what gave him the idea.

We started in 2000 and this year we're celebrating 25 years of Playmais. Our Managing Director Britta Loick and her team are delighted that their natural, environmentally friendly, and award-winning crafting kits have found their way into the hearts of children, parents, teachers, and educators. Not only in Europe, but also in the USA and Asia, children play with Playmais.

The new digital might be made of corn after all

Family business with heart and sense of responsibility

Today's parents constantly ask themselves the same questions: What is right? What is important? For my child? For myself? For the environment and thus for future generations?

We are convinced that Playmais provides answers. It combines recognized educational values, environmental awareness, and ethical principles with fun and natural creativity.

Our Managing Director, Britta Loick, is an entrepreneur, a trained teacher, and the mother of three adult children. She has learned from personal experience about the importance of meaningful activities for children. She also knows how challenging it can be for parents to find creative, safe, and sustainable alternatives to digital offerings.

Britta Loick incorporates her educational expertise and professional experience into the further development of Playmais.

Naturally sustainable

For 25 years, we've been using the organic material corn for our creative crafting products, which we develop and test together with experts in psychology and education. Our values ​​have always remained the same: We produce Playmais where it all began – in Germany, on our farm. Using 100 % green energy from renewable sources, generated in our company’s own bio-gas and photovoltaic plants.

Corn is not only biodegradable but also a renewable resource. This means we're making an active contribution to an environmentally friendly future.

Ein Traktor aus Playmais Classic-Teilen. Hauptsächlich in den Farben Grün, Gelb und Braun. Vor gelbem Hintergrund.
If today, our children learn through play how to treat the world with care, we can build a better future together.

Hubert Loick

Natural learning through creative crafting

Playmais is a natural creative adventure for children and offers breathing time for parents. Because our Playmais is safe, requires little explanation, and can be used anywhere – at home, on vacation, in a café, outdoors – just as you like.

Your children can simply start crafting. Playmais gives them space for discovery and the opportunity to express themselves. It thus creates a valuable counterbalance in our digitally overloaded world. At the same time, it strengthens independence and confidence in their own abilities.

Kinder spielen mit den gebastelten Dinos aus der Playmais Classic Dinoworld. Ein Produkt mit Vorlagen zum Basteln von vier Dinosauriern.

Playmais is good for all

Certified truly environmentally friendly and sustainable

Auszeichnung vom Arbeitsausschuß Kinderspiel und Spielzeug

Awarded as toy with educational value

Labelled as vegan product

Our mission: A better world for children

For us, the natural, creative learning development of children is our top priority. But we want to achieve even more with our products: We want to strengthen local agriculture, provide security for parents, and protect the future of coming generations.

That's why we produce environmentally friendly, ethical and regional. In Germany.

From our family for yours – Playmais. Food for
creativity.