Privacy policy

Preface:

We, Playmais GmbH as a subsidiary of Loick AG (hereinafter collectively: "the Company", "we" or "us"), take the protection of your personal data seriously and would like to take this opportunity to inform you about data protection in our company.

According to the EU General Data Protection Regulation (Regulation (EU) 2016/679; hereinafter: "GDPR"), there are obligations to ensure the protection of personal data of the person affected by processing (we address you as the data subject hereinafter also as "customer", "user", "you" or "data subject").

Insofar as we, either alone or jointly with others, decide on the purposes and means of data processing, this includes in particular the obligation to inform you transparently about the nature, scope, purpose, duration and legal basis of the processing (see Art. 13 and 14 GDPR). This statement (hereinafter: “Privacy Policy”) informs you about how we process your personal data.

Our Privacy Policy is structured in modules. It consists of a general part for any processing of personal data and processing situations that apply whenever a website is accessed (A. General) and a special part, the content of which relates only to the processing situation specified there with designation of the respective offer or product, in particular the visit to websites set out below in more detail (B. Visiting Websites).

A. General:

1. Definitions

This Privacy Policy is based on the following definitions set out in Article 4 of the GDPR:

–"Personal data" (Art. 4 No. 1 GDPR) means any information relating to an identified or identifiable natural person ("data subject"). A person is identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, an online identifier, location data, or by means of information relating to his or her physical, physiological, genetic, mental, economic, cultural, or social identity characteristics. Identifiability may also exist by linking such information or additional knowledge. The creation, form, or embodiment of the information is irrelevant (photos, video or audio recordings may also contain personal data).

–"Processing" (Art. 4 No. 2 GDPR) means any operation performed on personal data, whether or not by automated (i.e. technology-based) means. This includes, in particular, collection (i.e. obtaining), recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment, combination, restriction, erasure or destruction of personal data, as well as the modification of a target or purpose originally underlying the data processing.

–"Controller" (Art. 4 No. 7 GDPR) means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

–"Third party" (Art. 4 No. 10 GDPR) means any natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or processor, are authorised to process personal data; this also includes other group-affiliated legal entities.

–"Processor" (Art. 4 No. 8 GDPR) means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller, in particular in accordance with his instructions (e.g. IT service providers). A processor is not a third party in terms of data protection law.

–"Consent" (Art. 4 No. 11 GDPR) of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the Controller Responsible for Data Processing

The entity responsible for processing your personal data within the meaning of Art. 4 No. 7 GDPR is:

Playmais GmbH

Heide 26

46286 Dorsten

Telephone: +49 2369/9898-0

Fax: +49 2369/9898-98

Email: info@playmais.com

Please refer to the Legal Notice on our website Impressum for further information about our company.

3. Contact Details of the Data Protection Officer

Our company data protection officer is available at any time to answer any questions you may have and as your contact person for data protection issues. The contact details are:

advokIT Datenschutz

Weißmann Datenschutz GmbH

Friedrichstraße 95

10117 Berlin

Postal address:

Riemenschneiderstraße 4

55543 Bad Kreuznach

Datenschutz[at]advokit.de

4. Legal Basis of Data Processing

By law, any processing of personal data is prohibited in principle and only permitted if the data processing is covered by one of the following justifications:

– Art. 6 (1) sentence 1 (a) GDPR ("Consent"): If the data subject has voluntarily, in an informed manner and unambiguously, indicated by a statement or other clear affirmative action that they agree to the processing of personal data concerning them for one or more specific purposes;

– Art. 6 (1) sentence 1 (b) GDPR: If the processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

– Art. 6 (1) sentence 1 (c) GDPR: If the processing is necessary for compliance with a legal obligation to which the controller is subject (e.g. a statutory retention obligation);

– Art. 6 (1) sentence 1 (d) GDPR: If the processing is necessary in order to protect the vital interests of the data subject or of another natural person;

– Art. 6 (1) sentence 1 (e) GDPR: If the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, or

– Art. 6 (1) sentence 1 (f) GDPR ("Legitimate Interests"): If the processing is necessary for the purposes of the legitimate (in particular legal or economic) interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject (in particular where the data subject is a minor).

Each of the processing operations undertaken by us is accompanied by the applicable legal basis. Processing may also be based on more than one legal basis.

General information on the legal bases of data processing on this website

If you have given your consent to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR and, if special categories of data are processed, on the basis of Art. 9 para. 2 (a) GDPR, if special data categories under Art. 9 (1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing also takes place on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 (1) (f) GDPR. Information on the applicable legal basis in each individual case is provided in the following paragraphs of this Privacy Policy.

5. Data Deletion and Storage Period

Each of the processing operations undertaken by us is listed below, along with how long the data is stored by us and when the data is deleted or blocked. Unless an explicit storage period is specified below, your personal data is deleted or blocked as soon as the purpose or legal basis for storage ceases to apply. As a rule, your data is stored only on our servers within the European Economic Area (EEA), subject to any transfer in accordance with the provisions in A.(7) and A.(8).

However, storage may continue beyond the specified period in the event of (imminent) legal disputes with you or other legal proceedings, or if storage is required by statutory provisions to which we as the controller are subject (e.g. Section 257 Commercial Code (HGB), Section 147 Fiscal Code (AO)). When the storage period prescribed by statutory provisions expires, the personal data is blocked or deleted unless further storage by us is required and there is a legal basis for this.

6. Data Security

We employ appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorised access by third parties (e.g. TSL encryption for our website), taking into account the state of the art, implementation costs and the nature, scope, context and purpose of processing, as well as the existing risks of a data breach (including their likelihood and impact) for the data subject. Our security measures are continuously improved in line with technological developments.

7. Cooperation with Processors

We engage external domestic and foreign service providers to conduct our business operations (e.g. in the areas of IT, logistics, telecommunications and marketing). These act only according to our instructions and have been contractually obligated pursuant to Art. 28 GDPR to comply with data protection regulations.

If your personal data is transferred by us to our subsidiaries or from our subsidiaries to us (e.g. for advertising purposes), this is based on existing processing agreements.

8. Conditions for the Transfer of Personal Data to Third Countries

In the context of our business relationships, your personal data may be transferred or disclosed to third-party companies. These may also be located outside the EEA, i.e. in third countries. Such processing takes place exclusively to fulfil contractual and business obligations and to maintain your business relationship with us. We inform you at the relevant sections below about the specific details of such transfers.

The European Commission has certified some third countries through so-called adequacy decisions as providing a level of data protection comparable to the EEA standard (a list of these countries as well as a copy of the adequacy decisions can be found here: http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.html). In other third countries to which personal data may be transferred, a consistently high level of data protection may not exist due to a lack of statutory regulations. Where this is the case, we ensure that adequate data protection is guaranteed. This can be achieved through binding corporate rules, standard contractual clauses of the European Commission for the protection of personal data, certificates, or recognised codes of conduct.

9. No Automated Decision-Making (including Profiling)

We do not intend to use personal data collected from you for any procedure involving automated decision-making (including profiling).

10. No Obligation to Provide Personal Data

We do not make the conclusion of contracts with us dependent on your prior provision of personal data. As a customer, you are generally not legally or contractually obliged to provide us with your personal data; however, it may be that we are only able to offer certain services in a limited way or not at all if you do not provide the data required for this purpose. If, in exceptional cases, this should be the case in connection with the products offered by us as described below, you are informed separately.

11. Statutory Obligation to Transmit Specific Data

We may, under certain circumstances, be subject to a specific statutory or legal obligation to provide lawfully processed personal data to third parties, in particular public authorities (Art. 6 (1) sentence 1 (c) GDPR).

12. Your Rights

You may assert your rights as a data subject regarding your processed personal data at any time using the contact details provided at the beginning under A.(2). As a data subject, you have the right:

– pursuant to Art. 15 GDPR to request information about your data processed by us. In particular, you may request information about the purposes of processing, the category of data, the categories of recipients to whom your data has been or are disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the source of your data if not collected from us and the existence of automated decision-making including profiling and, where applicable, meaningful information about its details;

– pursuant to Art. 16 GDPR to request without undue delay the rectification of inaccurate or completion of your data stored by us;

– pursuant to Art. 17 GDPR to request the erasure of your data stored by us, unless processing is necessary to exercise the right of freedom of expression and information, to fulfil a legal obligation, for reasons of public interest, or for the establishment, exercise, or defence of legal claims;

– pursuant to Art. 18 GDPR to request restriction of processing of your data to the extent the accuracy of the data is contested by you or the processing is unlawful;

– pursuant to Art. 20 GDPR to receive your data, which you have provided to us, in a structured, commonly used and machine-readable format or to request the transfer to another controller ("data portability");

– pursuant to Art. 21 GDPR the right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR), provided the processing is based on Art. 6 (1) sentence 1 (e) or (f) GDPR. This is particularly the case if the processing is not required for the performance of a contract with you. If this does not concern an objection to direct marketing, when exercising such an objection we ask that you state the reasons why we should not process your data as we have done. In the event of your justified objection, we examine the situation and either cease or adjust the data processing or demonstrate to you our compelling legitimate grounds on the basis of which we continue the processing;

– pursuant to Art. 7(3) GDPR to withdraw at any time any consent you have once given – that is, your voluntary, informed and unambiguous indication by a statement or other clear affirmative action, that you agree to the processing of the personal data in question for one or more specific purposes – if you have given such consent. This means that we may no longer continue the data processing that was based on this consent for the future and

– pursuant to Art. 77 GDPR to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data by our company.

13. Amendments to the Privacy Policy

In the course of the development of data protection law as well as technological or organisational changes, our privacy policy is regularly reviewed for the need for adjustment or supplementation. You are informed of any changes, in particular on our website. This Privacy Policy is current as of November 2022.

B. Visiting the Website

1. Explanation of the Function

Personal data may be processed when you visit our websites.

2. Processed Personal Data

We collect, store and process the following categories of personal data when you use our website for informational purposes:

Server log files (“log data”)

When you visit our websites, a so-called log data record (server log files) is temporarily and anonymised stored on our web server. This consists of:

- the website from which the page was requested (so-called referrer URL)

- the name and URL of the requested page

- the date and time of access

- the description of the type, language and version of the web browser used

- the IP address of the requesting computer, which is shortened so that it can no longer be associated with a person

- the amount of data transferred

- the operating system

- the notification as to whether the request was successful (access status/HTTP status code)

- the GMT time zone difference

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), is stored and processed by us for the purpose of handling your request.

The processing of these data is based on Art. 6 (1) (b) GDPR, insofar as your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been obtained.

The data you send to us via contact inquiries remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory regulations – in particular statutory retention periods – remain unaffected.

3. Purpose and Legal Basis of Data Processing

We process the aforementioned personal data in accordance with the provisions of the GDPR, other relevant data protection regulations and only to the extent necessary. Insofar as the processing of personal data is based on Art. 6 (1) sentence 1 (f) GDPR, the stated purposes also represent our legitimate interests.

- The processing of log data serves statistical purposes and the improvement of the quality of our website, in particular the stability and security of the connection (the legal basis is Art. 6 (1) sentence 1 (f) GDPR).

- The newsletter data is processed for the purpose of sending the newsletter. By registering for our newsletter, you consent to the processing of your personal data (the legal basis is Art. 6 (1) (a) GDPR). We use the so-called double opt-in procedure for newsletter registration. This means that after you have registered, we send an email to the specified email address in which we ask you to confirm that you wish to receive the newsletter. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data. You may revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You may declare your revocation by clicking on the link provided in each newsletter email or by sending a message to the email address stated therein.

4. Duration of Data Processing

Your data is processed only for as long as is necessary to achieve the above-mentioned processing purposes; the legal bases specified within the processing purposes apply accordingly. Please refer to the relevant sections and the cookie policy for information on the use and storage duration of cookies.

Third parties engaged by us store your data on their systems for as long as is necessary in connection with the provision of services for us in accordance with the respective order.

5. Transfer of Personal Data to Third Parties; Legal Basis

The following categories of recipients, which are generally processors (see A.(7)), may have access to your personal data:

- Service providers for the operation of our website and the processing of data stored or transmitted by the systems (e.g. for data center services, payment processing, IT security). The legal basis for the transfer is then Art. 6 (1) sentence 1 (b) or (f) GDPR, insofar as they are not processors;

- Public offices/authorities, insofar as this is necessary to fulfil a legal obligation. The legal basis for the transfer is then Art. 6 (1) sentence 1 (c) GDPR;

- Persons engaged for the execution of our business operations (e.g. auditors, banks, insurance companies, legal advisors, regulatory authorities, parties involved in company acquisitions or the establishment of joint ventures). The legal basis for the disclosure is then Art. 6 (1) sentence 1 (b) or (f) GDPR.

For information on ensuring an adequate level of data protection when transferring data to third countries, see A.(8).

Furthermore, we only transfer your personal data to third parties if you have given explicit consent pursuant to Art. 6 (1) sentence 1 (a) GDPR or if it is necessary due to the contract with you in accordance with Art. 6 (1) (b) GDPR.

C. Use of cookies, plugins and other services on our website

1. General Information: Cookies and comparable technologies

“Cookies” and comparable recognition technologies may be used on our website. Cookies are small text files that are assigned to the browser you are using by means of a characteristic string and stored on your hard drive and through which certain information is transmitted to the entity setting the cookie. Cookies cannot

operate any

programs or transmit viruses to your computer and therefore cannot cause any damage. They serve to make the internet offering overall more user-friendly and effective, thus more pleasant for you.

 

Cookies may contain data that enable the recognition of the device used. In some cases, however, cookies contain only information on certain settings that are not personally identifiable. Cookies, however, cannot directly identify a user.

A distinction is made between session cookies, which are deleted again as soon as you close your browser and permanent cookies, which are stored beyond the individual session. Cookies are also divided into different categories based on their function: 

- Necessary or essential cookies

(technical cookies): These are strictly necessary in order to navigate the website, use basic functions and ensure the security of the website; they neither collect information about you for marketing purposes nor store which websites you have visited;

- Functional cookies:

Cookies that collect user data to provide convenient website functions, e.g. to display a video

- Analysis cookies (performance cookies):

These collect information about how you use our website, which pages you visit and, for example, whether errors occur during website use; they do not collect information that could identify you – all information collected is anonymous and is only used to improve our website and to find out what interests our users;

- Marketing cookies:

(advertising cookies, targeting cookies): These are used to provide the website user with targeted advertising on the website or offers from third parties and to measure the effectiveness of these offers; advertising and targeting cookies are stored for a maximum of 13 months;

If consent to the storage of cookies and comparable technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and § 25 (1) TTDSG (Telecom-Telemedia Privacy Act)); consent can be revoked at any time. If no consent is requested or another legal basis is specified, processing takes place on the basis of our legitimate interest in storing cookies for the technically error-free and optimised provision of our services.

You can configure your browser to inform you about the setting of cookies and only allow cookies in individual cases, to exclude the acceptance of cookies for certain cases or in general, as well as to activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website.

Insofar as cookies from third-party companies or for analysis purposes are used, we inform you separately within this data protection declaration and, if necessary, request your consent.

1 Consent with Borlabs Cookie

Our website uses the consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you request us to delete it or you delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of the Borlabs Cookie consent technology takes place in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

2 Newsletter Distribution with CleverReach

This website uses CleverReach for the distribution of newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter referred to as “CleverReach”). CleverReach is a service that can be used to organise and analyse newsletter distribution. The data you enter for the purpose of subscribing to the newsletter (e.g. email address) is stored on the servers of CleverReach in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyse the behaviour of newsletter recipients. Among other things, it can be analysed how many recipients opened the newsletter message and how often each link in the newsletter was clicked. Conversion tracking also enables us to analyse whether a predefined action (e.g. purchase of a product on this website) has been taken after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data is processed on the basis of your consent (Article 6 (1) (a) GDPR). You may withdraw your consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations carried out prior to the revocation remains unaffected by the revocation.

If you do not wish to be analysed by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

The data you have provided for the purpose of receiving the newsletter is stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and is deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected.

After you have unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, provided this is necessary to prevent future mailings. The data in the blacklist is only used for this purpose and is not merged with other data. This is both in your interest as well as our interest in complying with the legal provisions on sending newsletters (legitimate interest as defined by Article 6 (1) (f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

Please refer to CleverReach's Privacy Policy for more information: https://www.cleverreach.com/de/datenschutz/.

Data Processing

We have concluded a data processing agreement (DPA) with the provider mentioned above. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

1 Cookies, Plugins and other Facebook services

Elements of the Facebook social network are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.

An overview of the Facebook social media elements can be found at: https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook 'Like' button while logged into your Facebook account, you can link the contents of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account. We point out as the provider of the website that we have no knowledge of the content of the transmitted data or its use by Facebook. Further information in this regard can be found in Facebook's Privacy Policy at: https://de-de.facebook.com/privacy/explanation.

If consent has been obtained, the use of the above-mentioned service is based on Art. 6 (1) (a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the greatest possible visibility in social media.

We and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for the processing of personal data collected on our website using the tool described here and forwarded to Facebook (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. Any processing by Facebook after forwarding is not part of the joint responsibility. The joint obligations have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g. requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not perform independent analyses. It is used solely for the administration and playback of the integrated tools. Google Tag Manager does, however, collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website provider has a legitimate interest in the fast and uncomplicated integration and management of various tools on their website. If the corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website provider to analyse the behaviour of website visitors. The website provider receives various usage-related data in this process, such as page views, time spent on the site, operating systems used and the origin of the user. This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to record your mouse and scroll movements as well as clicks among other methods. In addition, Google Analytics applies various modelling approaches to supplement the collected datasets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/..

IP Anonymisation

We have activated the IP anonymisation function on this website. Consequently, your IP address is truncated by Google within member states of the European Union or other countries party to the Agreement on the European Economic Area prior to being transmitted to the USA. The full IP address is only transmitted to a Google server in the USA and truncated there in exceptional cases. Google uses this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalised advertising. If you have a Google account, visitor data from Google Signals is linked to your Google account and used for personalised advertising messages. The data is also used to create anonymised statistics about the usage behaviour of our users.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics to display appropriate advertisements to website visitors within the Google advertising network. This enables reports to be created containing statements about the age, gender and interests of site visitors. This data originates from interest-based advertising from Google as well as from visitor data from third-party providers. This data cannot be assigned to any particular individual. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection."

Data Processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-commerce Measurement

This website uses the "e-commerce measurement" feature of Google Analytics. E-commerce measurement enables website provider to analyse the purchasing behaviour of website visitors in order to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product is collected in this process. This data may be aggregated by Google under a transaction ID, which is assigned to the respective user or their device.

Google Ads

The website provider uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (audience targeting). As a website provider we evaluate this data quantitatively by analysing, for example, which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads Remarketing enables us to assign individuals who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google's multi-device features. This enables interest-based, personalised advertising messages, which have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone), to be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG. Consent can be revoked at any time.

Further information and the data protection regulations can be found in Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

Audience Building with Customer Matching

We use Google Ads Remarketing customer matching, among other methods, to create target groups. We transmit certain customer data (e.g. email addresses) from our customer lists to Google in this process. If the relevant customers are Google users and logged into their Google account, appropriate advertising messages are displayed to them within the Google network (e.g. on YouTube, Gmail, or in the search engine).

A. eCommerce and Payment Providers 1. Processing of Data (Customer and Contract Data)

We collect, process and use personal data only to the extent that it is required for the establishment, content arrangement, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or for billing purposes.

The collected customer data is deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

2. Data Transmission upon Conclusion of Contract for Online Shops, Retailers and Shipping of Goods

We transmit personal data to third parties only if this is necessary within the scope of contract processing, for example, to companies entrusted with the delivery of goods or the credit institution responsible for payment processing. Further transmission of the data does not take place or only takes place if you have expressly consented to the transmission. Your data is not passed on to third parties without explicit consent, for example for advertising purposes.

The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

3 Shop System: Shopify

We use Shopify as the platform for our online store. The provider is Shopify International Limited, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland.

Shopify provides the technical infrastructure that allows us to present our products, offer them for sale, and handle the purchasing process. The use of this service is based on Art. 6 (1) (f) GDPR – our legitimate interest in offering a modern, secure, and efficient online shopping experience.

If you have given consent for the storage of cookies or access to information on your device (e.g., device fingerprinting), data processing is additionally based on Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. You can revoke your consent at any time with future effect.

We have entered into a data processing agreement (DPA) with Shopify. This agreement ensures that Shopify only processes personal data of our website visitors according to our instructions and in compliance with applicable data protection laws

4 Payment Services

We integrate payment services from third-party companies on our website. If you place an order with us, your payment data (e.g. name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection regulations of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) as well as in the interest of a smooth, convenient and secure payment process (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time with effect for the future.

We use the following payment services/payment service providers within the scope of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Please refer to PayPal's Privacy Policy for details: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter referred to as "Stripe").

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

Please refer to Stripe's Privacy Policy for details at the following link: https://stripe.com/de/privacy

E. Our Social Media Appearances

1. Data processing by social networks

We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.

Social networks such as Facebook, Twitter, etc. are generally able to comprehensively analyse your user behaviour when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. In detail:

If you are logged into your social media account and visit our social media presence, the provider of the social media portal may associate this visit with your user account. Your personal data may, however, also be collected if you are not logged in or do not have an account with the respective social media portal. Data collection in this case, for example, takes place via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the providers of the social media portals can create user profiles in which your preferences and interests are stored. This enables interest-based advertising to be displayed to you both within and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising may be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore take place by the providers of the social media portals. Please refer to the terms of use and data protection regulations of the respective social media portals for details.

2. Purpose and legal basis

Our social media presences are intended to ensure the broadest possible presence on the Internet. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases to be specified by the providers of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

3. Controller and exercise of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the provider of the social media platform for the data processing operations triggered during this visit. You can generally exercise your rights (access, rectification, erasure, restriction of processing, data portability and complaint) both against us and against the provider of the respective social media portal (e.g. towards Facebook).

Please note that, despite the joint responsibility with the social media portal providers, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

4. Duration of Data Processing

The data collected directly by us via the social media presence is deleted from our systems as soon as you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies. Cookies stored remain on your device until you delete them. Mandatory statutory regulations – in particular retention periods – remain unaffected.

We have no influence on the storage period of your data that is stored by the providers of the social networks for their own purposes. For details, please obtain information directly from the providers of the social networks (e.g. in their Privacy Policy, see below).

Individual social networks Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter "Meta"). The data collected is, according to Meta, also transferred to the USA and other third countries.

We have concluded an agreement on joint processing (Controller Addendum) with Meta. This agreement sets out which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can independently adjust your advertising settings in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Please refer to Facebook's Privacy Policy for details: https://www.facebook.com/about/privacy/.

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

Please refer to Instagram's Privacy Policy for details on how they handle your personal data: https://help.instagram.com/519522125107875.

XING

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Please refer to XING's Privacy Policy for details on how they handle your personal data: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you wish to deactivate LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Please refer to LinkedIn's Privacy Policy for details on how they handle your personal data: https://www.linkedin.com/legal/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Please refer to YouTube's Privacy Policy for details on how they handle your personal data: https://policies.google.com/privacy?hl=de.